Why Starbucks' sales have gone cold | ||
The coffee isn't tasting too sweet at Starbucks at the moment. Recently coming bottom in an independent UK taste test of the main coffee chains, the US giant has seen its sales fall in its main home market for the second quarter in succession. With its share price also having declined more than 40% over the past year, the Seattle company's founder, Howard Schultz, returned to the chief executive role last month to try to turn around the firm's fortunes. While Starbucks is undoubtedly being hit by the wider slowdown in consumer spending in the US, analysts say the problems at the company run much deeper. http://news.bbc.co.uk/1/hi/business/7219458.stm **************************** | ||
